Recognizing the significance of this movement, e-websmart owner Michelle Tjelmeland pursued training from relationship marketing expert Mari Smith, the “Pied Piper” of the online world.
Adopting the “relationship first, business second” concept of social networking for businesses, the e-websmart team develops profiles and marketing strategies that encourage fan loyalty and bring new customers to your Web site.
One of the most important first-steps in social media marketing is to establish a profile that reflects your brand image. E-websmart designs backgrounds, profile badges, and other graphic artwork that coordinates with your current Web site design and marketing materials to ensure a consistent image across your company.
Using keywords and special applications, e-websmart makes sure that search engines can find your profile, increasing your ranking and making you more visible online.
Having a social media profile(s) isn't enough. You need to develop a strategy that works with your current marketing plan and encourages customers to develop a relationship with your company. E-websmart can recommend a posting strategy and help you use applications to engage your fans and attract new ones.
Add excitement and generate valuable leads by integrating contests, sweepstakes, coupons, and trivia to your social media sites. These promotions helps you increase brand recognition, build mailing lists, gather survey data, and engage customers via the Internet. We not only help you develop ideas, but we design, build, and launch the promotions through your social media profiles. Professional copywriting and personalized graphics are included, and we train you so you can administer and maintain the campaign, access participant and analytical data, and initiate selection of winners.
E-websmart ensures that your profile is offering visitors every opportunity to engage in a conversation with you. We link your social sites to your Web site and integrate each site so that one post can be distributed to all of your sites simultaneously.
We also integrate an e-newsletter sign-up box so that fans can easily add their e-mails to your mailing lists.