Can Businesses Keep Up
September 7, 2011 7:23 PM
Tagged as consumer engagement, social media, Twitter
In the ever changing world of language, the term social media is as popular as ever. It has even been officially added to Webster’s Dictionary. As corporations, businesses and small businesses realize that they have to get on the social media bandwagon in order to keep up with competition, the game is changing again. Businesses are realizing that they have to do more than just add a like button to their websites or post their products on twitter feeds. They have to be able to adapt with the fast paced, ever-changing social media world.
The future of social media comes down to one word, “value.” Businesses have to be able to provide their followers with quality content. Recent reports have shown that the growing number of social media users is finally plateauing. People are not joining social media sites at the rates that they were, thus creating more of a competition for businesses. They have to be able to keep ahead of their competition and draw their users in. People want to be able to trust the companies they are buying from and actually get something from them. They want to be heard and provide companies with feedback to cater to them.
Consumer engagement is the future of social media and companies have to be able to keep up with them and listen to what they have to say. If companies do not value social media and their consumers, they will be left behind. They have to adapt or surrender to their competition.
Posted in Social Media
| 0 Replies