Facebook Launches "Offers" Program
March 7, 2012 2:16 PM
Tagged as Facebook, Facebook changes, social media, social media marketing, social networks
Facebook is launching new programs and changes that could equate to great things for businesses. As part of their Premium Ads initiative, they are currently testing a program called Offers.
Posted in Social Media
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Facebook Offers allows businesses to promote discounts that friends can accept with the simplicity of one click. Users have the option of claiming the offer either from the brand’s Fan Page or from their News Feed. FB Mobile also supports Offers claims. Once the offer is claimed, the user receives an email with the redemption details. The email prompts users to share the discount with other Facebook friends. To redeem Offers, one must merely show the email to store associates.
Facebook Offers is worth a look for business owners. It’s the newest way to drive traffic to your doors. Develop an Offer that is clean, simple, and obvious to get your Fan Page buzzing!