Why Doesn't My Facebook Page Have More Likes?
February 4, 2013 2:23 PM | Tagged as Facebook, social media

So you have a Facebook page for your business-you have for a while now. You believe you should be at around a million likes, but you’re not. There are several reasons why this may be, some of which you may not even be aware of. Listed below are some of those reasons.

•    You never or rarely post.
The whole point of social media is to be social. If you aren’t posting valuable information for your followers to like, share, or comment on, you’re not going to expand your audience.

•    You post unrelated content.

People usually ‘like’ your page because you belong to an industry that interests them. If you continually post information about other industries, they’re going to lose interest.

•    You don’t seem to be interested in building a relationship.

Engagement and relationships are what a good business page strives for. If you only want to swap ‘likes’, most committed businesses will not be interested.

•    You post a link to your page on my page without my consent.

Most businesses do not want to see your link all over their page. If it’s business related-that’s one thing. If you’re just posting it to post it, your page will lose ‘likes’.

•    All your posts are sales pitches.

The general rule of thumb is 80/20: 80% information, 20% sales.

•    Your posts are loaded with grammatical and spelling errors.

This isn’t professional and will cost you ‘likes’.

•    You don’t follow Facebook’s rules.

Facebook has rules regarding the information that can be on your cover photo, as well as how you can run a contest (click here for details). If you don’t follow the rules, those that do will probably not ‘like’ your page.


Posted in Social Media | 0 Replies

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