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Facebook Launches "Offers" Program
March 7, 2012 2:16 PM | Tagged as Facebook, Facebook changes, social media, social media marketing, social networks

Facebook is launching new programs and changes that could equate to great things for businesses.  As part of their Premium Ads initiative, they are currently testing a program called Offers. 

Facebook Offers allows businesses to promote discounts that friends can accept with the simplicity of one click.  Users have the option of claiming the offer either from the brand’s Fan Page or from their News Feed.  FB Mobile also supports Offers claims. Once the offer is claimed, the user receives an email with the redemption details.  The email prompts users to share the discount with other Facebook friends.  To redeem Offers, one must merely show the email to store associates.

Facebook Offers is worth a look for business owners.  It’s the newest way to drive traffic to your doors.  Develop an Offer that is clean, simple, and obvious to get your Fan Page buzzing!
 


Posted in Social Media | 0 Replies
How To Edit Your New Facebook Chat Sidebar and Settings
September 24, 2011 6:03 PM | Tagged as Facebook, Facebook changes, Facebook chat

By: Mari Smith

Facebook Chat Sidebar

You may have noticed the new Facebook Chat Sidebar when you logged in to Facebook recently. The list of friends displayed in this sidebar is supposed to be the friends you interact with most. (A few friends and I are finding that the relevancy of the friends in this display is not that accurate!)

I rarely use the Facebook chat feature, so I thought perhaps the select list of friends was ones I email most often, but it’s not. I wondered if the list is based on a social relevancy algorithm and shows those friends whose content I like or comment upon most often. But, nope!

From Facebook’s chat help:

Which friends appear in the sidebar? Can I add specific friends?

The list of friends in your sidebar is based on who you’ve interacted with most frequently or recently on Facebook. Since it updates dynamically, you can’t manually add friends to the list. The list shows both friends who are available to chat and friends who aren’t.

I’m not a big chatter on Facebook myself. I prefer Skype chat and limit myself there to my own team and a small group of core contacts. I appreciate there are great benefits to being able to live chat anytime, but for me I like to limit my instant availability and stay focused. (And, as for the new Facebook video chat? Or Google+ Hangouts? Maybe once in a blue moon when I happen to be camera ready anyway!)

There are now several changes to the way you use Facebook chat and edit your settings:

1. Chat with friends

Facebook states, “The sidebar is sensitive to the amount of free space you have on your screen, so it only appears if there’s enough room for it. If you don’t see the sidebar, just click Chat in the bottom right corner of your screen, which shows the same list of friends you’ll find in your sidebar.”

To chat with any friend in the new sidebar, click on their name and the chat window opens up.

You’ll know when a friend is available to chat depending on the icon next to their name:

Friends with a green dot next to their names are available to chat.

Friends with a gray moon next to their names are available but inactive.

Friends with no icon next to their names are unavailable.

Even if friends aren’t available to chat, you can still send them a message and they can read it later. Chat messages are also viewable via the Messages (email) box.

To chat with a friend not listed in the new sidebar, start typing their name in the search box at the bottom of the list.

2. Turn off your chat availability entirely

To “go offline” (not available to chat to anyone):

Click the cog icon in the lower right corner.

Uncheck “Available to Chat.”

Turn Off Facebook Chat

To go back online at any time and show your friends your available to chat, click the “Chat (Offline)” bar in the lower right…then click the hyperlinked “available:”

 3. Limit your availability to certain friends

You can easily display the fact you’re online and available to chat with only certain friends. Other friends will simply see you as offline. First, you’ll need to have Friend Lists set up (see #4 below). Then:

Click the cog icon in the lower right corner.

Click “Limit Availability.”

Click the menu in the upper left of the popup window; choose from “Make me unavailable to:” OR “Only make me available to:”.

Select/deselect any Friend Lists as you wish.

Click the Close button.

4. Create Friend Lists

Don’t have Friend Lists set up yet? Just go here and click the “Create A List” button. There are many ways to get back to your list of Friend Lists; one of the easiest ways is to remember the URL is simply facebook.com/friends.

Or, try the nifty Circle Hack app, created to emulate the Google+ circles! See screenshot below (click to enlarge). Circle Hack is a really easy way to segment your Facebook friends – you don’t have to put everyone in a list, maybe just specific friends then leave others as they are. (The Circle Hack app is not affiliated with Facebook.)

Circle Hack app for Facebook Friend Lists

Once you make your friend “circles” via the Circle Hack app, go back to facebook.com/friends to edit as needed. (Sidenote: many people get concerned over the word “hack.” Yes, if your account gets hacked by a hacker that’s a bad thing! But hack can also mean a shortcut, a workaround).

5. Hide the sidebar

You may want to hide the Chat Sidebar sometimes – that’s easy: click the cog icon > click “Hide Sidebar.”

6. Delete Chat history

At some point in the past few months, since Facebook has been rolling out the new Messages (e-mail) product, you may have been taken aback to find a conversation history from a long time ago suddenly show up when emailing a friend.

The new Messages product is fully integrated with your email, chat and texting (if you use it). So, let’s say you have a chat with a friend and then wish to delete that conversation. You can clear the Chat Window by clicking the little cog icon in the Chat Window, then click “Clear Window” per the following screenshot:

Clear Facebook Chat Window

BUT, all that does is clear the Chat Window. The conversation is still in your Messages area. So, what to do is click “See Full Conversation” which opens the chat history in your Messages area. (You can also go to the Messages area any time and just search for your friend’s name).Then click the “Actions” button in the upper right and select “Delete Messages.”

Delete Facebook Chat and/or Messages

You can now delete all. Or, select specific parts of the conversation to delete by clicking the check box next to each entry and clicking the “Delete Selected” button.

By the way, be careful of any chat messaging scams – they are out there. Unfriend/block anyone if needed Refer to the Chat Privacy section on Facebook’s Help Center. For more information on the new chat sidebar, see this section of Facebook’s Help Center. For more extensive help on chat, including video chat, refer to this section.

I trust this guide is helpful to you. Any questions, let me know in the comments below! Do you use the Chat feature much yourself? What do you think of Facebook’s fully integrated email/chat/texting communication system?

UPDATE: The popout feature still works where you can easily see all your friends, plus any friend lists you have and turn the chat slider on or off (green or gray) for each friend list. You may find the popout much easier to use as opposed to the “relevance” list Facebook displays for you!


Posted By Misty Hannah
Posted in Social Media | 0 Replies
9 New Changes to Facebook
September 14, 2011 9:16 PM | Tagged as Facebook, Facebook changes, Mari Smith

One change you will notice on Facebook is a new publisher (the box where you post updates / share content) at the top of your newsfeed and profile wall. There are several more changes of note:

  • Public – for each post you share you can select visibility on a post by post basis.
  • Geotagging – you can now add your location to any status update or photo.
  • Tag friends you’re with – just click on the little people+ icon to tag friends.
  • @ tag any page – now you can include an @ tag of any facebook page whether you like the page or not.
  • Links – the “links” button has been removed.
  • Videos – the “video” button has been removed, it’s now under photos.
  • Privacy – this is probably the biggest change. Content in which you’re tagged will require approval. Past posts can be retroactively changed to limit the audience.
  • The photo viewer is now white (and the “X” to close the lightbox has been moved farther out depending on the size of your screen).
  • Ticker – you may see this on the right column of your newsfeed. This is the activity under your “most recent” newsfeed.

Most of these changes are very user–friendly and you’ll find ways to make them work for you by utilizing the features on your facebook page.

Points taken from article by Mari Smith http://www.marismith.com/


Posted By Misty Hannah
Posted in Social Media | 0 Replies


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