By now, most small business owners understand why they need a Web site, so they come to e-websmart and ask us to design one for them. However, we often find that, once a site goes live, our clients don't update their information on a regular basis.
From a search engine standpoint, that can hurt. Google, Yahoo, Bing, and other search engines crave new information. When they notice that your site is being updated on a consistent basis, they will reward you by placing you higher in their rankings. That means you'll appear before your competition, and it increases the likelihood that your site will attract new visitors. Stagnant websites aren't nearly as popular.
E-websmart always suggests that our clients make frequent site updates, and our blog component makes it even easier. A blog is essentially a content management system that allows you to organize information into topics and categories. With a blog, you can add updates about your business, post news, distribute articles, and generally make your site a go-to-place for information when people want to learn more about you and your area of expertise.
Today, social media is all the rage. Experts recommend Facebook, Twitter, LinkedIn, and several other social media sites to connect with your customers, and we do, too. But, just like your Web site should be the foundation for all of your online marketing, a blog should be the main component of your social media strategy.
The e-websmart blog module allows you to seamlessly add a blog to your new or existing Web site, And, because it resides within your Web site, you no longer have to send visitors away from your site to read your blog.
The features of our blog component include:
- Ease of use - just enter your title and type your post
- A special home page section that lists the titles of your 3 most recent entries, keeping your content fresh and always changing
- Readers can leave comments on each post
- Readers can also subscribe to your posts so they are notified when you add new information
- Archives your information so readers can refer to previous posts.
- RSS feed address that you can feed your blog content to social networking sites and feed readers
It's easy to get started with a blog! We can not only install the blog component on your site, but we can also offer tips on what to post to your blog. We will also feed your blog posts to your social networking sites for you! Contact Michelle at e-websmart to get started.